New Belgium Merch | All Products

New Belgium Merch All Products

Free shipping on orders over $50

Now shipping small-batch beer directly to beer lovers in select states. Learn more and shop. >>>

Departments

Brands

Sort

Click for details for Women's New Belgium Spirit Shirt NEW

Women's New Belgium Spirit Shirt

We've got spirit! Yes we do!

$40.00
More Info
Click for details for Fat Tire Artist Series Long Sleeve Shirt NEW

Fat Tire Artist Series Long Sleeve Shirt

A limited edition, soft cotton long sleeve shirt featuring a utopian scene drawn by Hannah Eddy.

$28.00
More Info
Click for details for Fat Tire Artist Series Crew Neck Sweatshirt NEW

Fat Tire Artist Series Crew Neck Sweatshirt

A limited edition, super-soft crewneck shirt featuring art by Hannah Eddy.

$40.00
More Info
Click for details for New Belgium Socks NEW

New Belgium Socks

Show some love for those toes.

$20.00
More Info
Click for details for Mural Bundle SALE

Mural Bundle

Consider yourself set for fun in the sun!

$35.00 $50.00
91 Available
More Info
Click for details for Mural Sarong SALE

Mural Sarong

Coverup in style with this silky sarong. Bright, light & colorful, just like the beer you’re holding.

$32.00 $40.00
$32.00 - Buy 1+
50 Available
More Info
Click for details for Mural Lip Balm SALE

Mural Lip Balm

Give your lips a taste of the tropics with Mural lip balm.

$1.60 $2.00
$1.60 - Buy 1+
50 Available
More Info
Click for details for Mural Magnetic SALE

Mural Magnetic

Add a splash of color to your refrigerator door with this Mural magnet.

$1.60 $2.00
$1.60 - Buy 1+
99 Available
More Info
Click for details for Mural Bucket SALE

Mural Bucket

Chill your cervezas on ice in this aluminum bucket. It’s a perfect poolside companion.

$19.20 $24.00
$19.20 - Buy 1+
49 Available
More Info
Click for details for New Belgium x MiiR 20oz Water Bottle NEW

New Belgium x MiiR 20oz Water Bottle

20 oz MiiR water bottle featuring built-in straw

$35.00
20 Available
More Info
Click for details for Fat Tire Grilling Apron SALE

Fat Tire Grilling Apron

Look good while grilling in this Fat Tire apron. Made out of a deep indigo jean and featuring many pockets, to hold all your grilling essentials. Fits anyone who grills.

$21.60 $27.00
$21.60 - Buy 1+
57 Available
More Info
Click for details for Fat Tire Grilling Set SALE

Fat Tire Grilling Set

Up your grill game with the Fat Tire grill set. Featuring a fork, spatula, and tongs, it's got everything you need for a day cooking in the backyard.

$52.00 $65.00
$52.00 - Buy 1+
5 Available
More Info
Click for details for Women's Mural Tank Top SALE

Women's Mural Tank Top

Your summer look just got an upgrade courtesy of Mural Agua Fresca Cerveza.

$16.00 - $20.00
More Info
Click for details for Mural Tote SALE

Mural Tote

Need another reason to go plastic free? This festive canvas tote brings style to carrying.

$8.00 $10.00
$8.00 - Buy 1+
50 Available
More Info
Click for details for Mural Fan SALE

Mural Fan

Guaranteed to be your #1 fan.

$16.00 $20.00
$16.00 - Buy 1+
49 Available
More Info
Click for details for Mural Can Sleeve SALE

Mural Can Sleeve

Because there's nothing worse than a warm beer.

$4.00 - $5.00
More Info
Click for details for Mural Glass SALE

Mural Glass

Cheers with a refreshing cerveza in our signature Mural glass.

$4.00 $5.00
$4.00 - Buy 1+
87 Available
More Info
Click for details for SALE

Tap into this!

$44.00 - $65.00
More Info
Click for details for Mural Sunglasses SALE

Mural Sunglasses

Sun's out, shades out!

$8.80 $11.00
$8.80 - Buy 1+
97 Available
More Info

2020 Artist Series Globe Glass

Limited edition 2020 Artist Series Globe Glass.

$9.00
524 Available
More Info

New Belgium BBQ Sauces

These sauces are perfect to pair with your next 6 pack and backyard BBQ. Grab your favorite, or pick up a variety pack to try them all.

$7.00 - $20.00
More Info

New Belgium Signature Globe Glass

A must-have for any beer lover!

$8.00
More Info

New Belgium x Topo Mask

Created by our friends at Topo Designs.

$18.00
More Info

New Belgium x Patagonia Backpack

Bring your love of New Belgium with you, no matter where your adventures take you.

$89.00
4 Available
More Info

New Belgium Flannel Button-Down Shirt

Plaid is the new black.

$40.00
More Info

New Belgium Brewed For All T-Shirt

Our goal is to make craft beer a safe and inclusive space, where people can bring their whole self regardless of orientation or identity.

$25.00
More Info

New Belgium Brewed For All Hip Bag

Funky and functional, what's not to love?

$20.00
48 Available
More Info

New Belgium Brewed For All Bandana

Celebrating craft beer being Brewed for All.

$5.00
5 Available
More Info

New Belgium Brewed For All Lapel Pins

Show your pride for craft beer being Brewed for All.

$8.00
More Info

Men's New Belgium Sunspoke T-Shirt

Ride off into the sunset with our super-soft sunspoke tee.

$25.00
More Info

Women's New Belgium Peak Crop T-Shirt

Wear your love for the mountains that make good beer possible!

$25.00
More Info

Women's New Belgium Leggings

Namaste in these leggings all day.

$50.00
More Info

New Belgium Dog Bowl

Man's best friend deserves the best dog bowl.

$20.00
16 Available
More Info

New Belgium Dog Collar

Pups like New Belgium too! Treat you and your pup with this Cycle Dog Collar. Made in the USA.

$20.00
More Info

New Belgium Dog Leash

Treat your pooch with a Cycle Dog leash that are eco-friendly & made in the USA.

$20.00
17 Available
More Info

New Belgium Bike Jersey

Rep the newest cycling gear from New Belgium.

$64.00
More Info

New Belgium x OtterBox Camp Mug

Available in Poppy Red or Teal!

$28.00
More Info

New Belgium x Klean Kanteen 32oz Growler

32oz double-wall, vacuum-insulated growler.

$35.00
36 Available
More Info

New Belgium x MiiR 64oz Growler

64oz MiiR Vacuum Insulated Growler.

$50.00
23 Available
More Info

Fat Tire Structured Canvas Hat

Structured canvas cap with a mid profile and buckle closure.

$30.00
122 Available
More Info

Voodoo Ranger Tacker

Legitimize your man cave, femme den, garage or home bar with this Voodoo Ranger metal tacker.

$16.00
19 Available
More Info

Voodoo Ranger Mask Hat

VooDO: Get one of these 5-panel hats for yourself or a friend.

$26.00
6 Available
More Info

Women's Voodoo Ranger Mask T-Shirt

Everyone's favorite character, Voodoo Ranger!

$25.00
More Info

Men's Voodoo Ranger Mask T-Shirt

Everyone's favorite character, Voodoo Ranger!

$25.00
More Info

Voodoo Ranger Pint Glass

This Voodoo Ranger pint glass is a great vessel to cheers and drink your favorite hoppy beers with.

$5.00
340 Available
More Info

Men’s Voodoo Ranger T-Shirt

Colorful, mysterious and hilarious, Voodoo Ranger is the star of this t-shirt.

$25.00
More Info

New Belgium 7 Panel Trucker Hat

This hat is the easy choice for a style upgrade to your wardrobe.

$26.00
30 Available
More Info

Women's New Belgium Crop Sweatshirt

This playful crop sweatshirt is perfect anytime.

$40.00
More Info

New Belgium Colorado Pint Glass

Show your love for Colorado and New Belgium in this custom pint glass.

$5.00
953 Available
More Info

Show your love for North Carolina and New Belgium in this custom pint glass.

$5.00
1405 Available
More Info

Men's Fat Tire Long Sleeve Shirt

Drink a beer then send it in this new Fat Tire long sleeve shirt. Made for your outdoor adventures.

$28.00
More Info

Men's Fat Tire Pullover Hoodie

Nab this super cozy hoodie repping your favorite craft beer.

$40.00
More Info

Fat Tire Nylon Rope Hat

Semi-structured nylon rope cap with snapback closure.

$26.00
21 Available
More Info

Fat Tire Tacker

Legitimize your man cave, femme den, garage or home bar with this Fat Tire metal tacker.

$16.00
30 Available
More Info

New Belgium Tacker

Legitimize your man cave, femme den, garage or home bar with this New Belgium bottle cap shaped metal tacker.

$24.00
43 Available
More Info

Fat Tire Insulated Camp Mug

Your camping trips new best friend! Double walled and vacuum sealed, this stainless steel mug will keep your cowboy coffee piping hot.

$24.00
5 Available
More Info

Men's New Belgium Cans in the Sun T-Shirt

With the New Belgium logo surrounded by good vibes, this shirt calls to the inner free-spirit.

$25.00
More Info

New Belgium Pacific Bike Trucker Hat

Simple. Classic. Stylish.

$26.00
14 Available
More Info

Men's New Belgium Logo T-Shirt

This 100% cotton t-shirt features our New Belgium logo.

$25.00
More Info

Women's New Belgium Logo T-Shirt

This 100% cotton t-shirt features our New Belgium logo.

$25.00
More Info

New Belgium Blue Script Hat

This hat is the perfect compliment to any wardrobe!

$26.00
19 Available
More Info

Men's Fat Tire T-Shirt

Rep your favorite flagship beer!

$25.00
More Info

Women's Fat Tire T-Shirt

Rep your favorite flagship beer!

$25.00
More Info

Fat Tire Pub Glass

The perfect glass for the perfect pint!

$5.00
877 Available
More Info

Fat Tire Pint Glass

Drink in style with this pint glass featuring Fat Tire, the American craft beer icon.

$5.00
461 Available
More Info

New Belgium Leather Patch Hat

Wear this high profile 7 panel cap with a seamless front panel for any occasion.

$28.00
17 Available
More Info

New Belgium Pint Glass

Drink in style with this pint glass featuring New Belgium.

$5.00
931 Available
More Info

Specialty Crew Neck Sweatshirt

Cozy up and get ready for cooler weather in our super-soft, midweight sweatshirt.

$40.00
More Info

Men's Specialty T-Shirt

Pay homage to the regal oak foeders and barrels that make sour beers so delicious!

$25.00
More Info

Foeder Tacker

Legitimize your man cave, femme den, garage or home bar with this Foeder shaped metal tacker.

$16.00
32 Available
More Info

Specialty Stem Glass

Sophisticated, refined and beautiful, this stemware is the best way to enjoy our specialty beers.

$12.00
842 Available
More Info

Men’s Fort Collins T-Shirt

Boast some colorful Colorado pride in this tee.

$25.00
More Info

Women’s Fort Collins T-Shirt

Boast some colorful Colorado pride in this cotton/modal blend tee.

$25.00
More Info

New Belgium Colorado Onesie

It’s never too early to share your love for New Belgium.

$20.00
More Info

New Belgium North Carolina Onesie

It’s never too early to share your love for New Belgium.

$20.00
More Info

Men's Asheville T-Shirt

Boast some North Carolina pride in this tee.

$25.00
More Info

Women’s Asheville T-Shirt

Boast some North Carolina pride in this cotton/modal blend tee.

$25.00
More Info

Men's Mountain Time T-Shirt

Rep your favorite crisp and clean lager while you enjoy your summer on Mountain Time.

$25.00
More Info

Mountain Time Hat

Live life on Mountain Time with this 5 panel felt hat.

$26.00
18 Available
More Info

New Belgium Lip Balm

Keep those lips primed for beer drinking! With a blend of sunflower oil and beeswax, this all organic, citrus flavored lip balm will please your pucker and keep your lips moisturized.

$3.50
315 Available
More Info

New Belgium Coffee Mug

It's coffee... or is it?

$10.00
49 Available
More Info

Men's Old Aggie Orange T-Shirt

We've teamed up with Colorado State University to create Old Aggie, a signature lager, crafted as a tribute to CSU and Fort Collins heritage.

$25.00
More Info

Men’s Old Aggie T-Shirt

We've teamed up with Colorado State University to create Old Aggie, a signature lager, crafted as a tribute to CSU and Fort Collins heritage.

$25.00
More Info

Women’s Old Aggie T-Shirt

We've teamed up with Colorado State University to create Old Aggie, a signature lager, crafted as a tribute to CSU and Fort Collins heritage.

$25.00
More Info

Old Aggie Pint

We've teamed up with Colorado State University to create Old Aggie, a signature lager, crafted as a tribute to CSU and Fort Collins heritage.

$5.00
1537 Available
More Info

Old Aggie Tap Handle

We've teamed up with Colorado State University to create Old Aggie, a signature lager, crafted as a tribute to CSU and Fort Collins heritage.

$60.00
10 Available
More Info

Old Aggie Green Mesh Cap

We've teamed up with Colorado State University to create Old Aggie, a signature lager, crafted as a tribute to CSU and Fort Collins heritage.

$26.00
17 Available
More Info

Old Aggie Tacker

Show your support for your favorite hometown lager with this Old Aggie tacker.

$16.00
69 Available
More Info

Old Tuffy Tacker

Show your support for your favorite hometown lager with this Old Tuffy tacker.

$16.00
OUT OF STOCK
More Info

Men's Old Tuffy T-Shirt

Wear your NC State pride on your sleeve in this soft t-shirt.

$25.00
More Info

Women's Old Tuffy T-Shirt

Wear your NC State pride on your sleeve in this soft t-shirt.

$25.00
More Info

Old Tuffy Pint Glass

Now you can drink Old Tuffy beer out of an Old Tuffy pint. That’s double the school spirit. Nice.

$5.00
215 Available
More Info

Cellar Assortment

A curated collection of the latest from our wood cellar. Now shipping to select states.

$109.00
12 Available
Login to purchase.
Ships to Nebraska Nevada North Carolina North Dakota Ohio Vermont Virginia District of Columbia
More Info

Dark Sour Assortment

An assortment of beers crafted from Oscar, our dark sour base beer. Now shipping to select states.

$109.00
6 Available
Login to purchase.
Ships to Nebraska Nevada North Carolina North Dakota Ohio Vermont Virginia District of Columbia
More Info

Light Sour Assortment

An assortment of beers crafted from Felix, our light sour base beer. Now shipping to select states.

$109.00
9 Available
Login to purchase.
Ships to Nebraska Nevada North Carolina North Dakota Ohio Vermont Virginia District of Columbia
More Info

Barrel Assortment

A mix of sours aged in flavored whiskey barrels from our friends at Leopold Bros. Distillery. Now shipping to select states.

$109.00
16 Available
Login to purchase.
Ships to Nebraska Nevada North Carolina North Dakota Ohio Vermont Virginia District of Columbia
More Info

Brunch Assortment

Crush #brunch with this mix of Dominga, a mimosa-inspired sour ale, and Colorway, a sour zin ale. Now shipping to select states.

$109.00
10 Available
Login to purchase.
Ships to Nebraska Nevada North Carolina North Dakota Ohio Vermont Virginia District of Columbia
More Info
Sign Up Now