New Belgium Merch | All Products

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Click for details for Mural Tote NEW

Mural Tote

Heavy canvas tote bag with Mural screen print on both sides

$10.00
50 Available
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Click for details for New Belgium Specialized Purist Water Bottle NEW

New Belgium Specialized Purist Water Bottle

Hydrate after your next bike ride with purist technology.

$12.00
50 Available
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Click for details for New Belgium Mountain Socks NEW

New Belgium Mountain Socks

Snag a pair of these bright, fun socks made by Sock Guy and made in the USA.

$13.00
17 Available
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Click for details for New Belgium NBB Socks NEW

New Belgium NBB Socks

Represent NBB with these socks that are made in the USA.

$13.00
16 Available
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Click for details for New Belgium Dog Leash NEW

New Belgium Dog Leash

Treat your pooch with a Cycle Dog leash that are eco-friendly & made in the USA.

$18.00
50 Available
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Click for details for New Belgium Dog Collar NEW

New Belgium Dog Collar

Cycle Dog Bottle Opener Dog Collars are made in the USA. Waterproof, no stink upcycled backing is sustainable & eco-friendly.

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Click for details for New Belgium 3/4 Sleeve Henley NEW

New Belgium 3/4 Sleeve Henley

Tri-blend, 3 button featuring red raglan sleeves

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Click for details for New Belgium Trucker Hat NEW

New Belgium Trucker Hat

Classic trucker cap with your choice Fort Collins or Asheville locations.

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Click for details for New Belgium Watercolor Bike NEW

New Belgium Watercolor Bike

Tri-blend contrast raglan sleeves slight shirttail

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Click for details for New Belgium Cuff Beanie NEW

New Belgium Cuff Beanie

Acrylic knit cuff beanie w/New Belgium woven label

$20.00
12 Available
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Click for details for New Belgium 5 Panel Bike Cap NEW

New Belgium 5 Panel Bike Cap

5 Panel polyester camp hat with bike

$26.00
50 Available
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Click for details for New Belgium Mountain Badge Patch NEW

New Belgium Mountain Badge Patch

Woven patch with heat seal back for easy iron on application

$5.00
30 Available
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Click for details for New Belgium Bike Patch NEW

New Belgium Bike Patch

Vibrant woven patch with heat seal back for easy iron on application

$5.00
30 Available
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Click for details for Ricochet Red silicone Dog Bowl NEW

Ricochet Red silicone Dog Bowl

100% Food-grade silicone dog bowl. Folds up into compact shape. 6" across

$20.00
20 Available
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2019 Artist Series Globe Glass®

For our 2019 Artist Globe Glass we worked with Asheville's Drew Findley, who turned out this artfully decorated mountainscape celebrating Colorado and North Carolina.

$9.00
1986 Available
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New Belgium Signature Globe Glass

Our custom New Belgium Signature Globe Glass captures and directs the beer's aromas toward your nose to enhance the beer's bouquet.

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New Belgium 7 Panel Trucker Hat

With a vintage-inspired classic New Belgium leather patch, coupled with the contrast of burnt orange and gray, this hat is the easy choice for a style upgrade to your wardrobe.

$26.00
68 Available
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New Belgium Men’s 3-Color Cans in the Sun T-shirt

New Belgium logo surrounded by good vibes, this shirt calls to the inner free-spirit. The mountains are calling… put on those boots and pack up some Fat Tire cans!

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New Belgium Men’s Handlebar Striped Tank Top

Keep cool or layer up in this easy throw-on tank. This shirt is perfect for easy drinking or adventurous days and fun campfire nights.

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New Belgium Men’s Handlebar Pattern Tank Top

Keep cool or layer up in this easy throw-on tank. This shirt is perfect for easy drinking or adventurous days and fun campfire nights.

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New Belgium Women’s Handlebar Pattern Tank Top

Keep cool or layer up in this easy throw-on racer back tank. This shirt speaks to bike culture enthusiasts and is perfect for easy drinking or adventurous days and fun campfire nights.

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New Belgium Women’s Bike + Hops Tank Top

Keep cool or layer up in this easy throw-on racer back tank. This stretchy tank speaks to bike and beers enthusiasts alike and is perfect for easy drinking or adventurous days and fun campfire nights.

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New Belgium Women’s Coral Mountain Sun Tank Top

New Belgium logo surrounded by sun rays and good vibes. The mountains are calling… put on those boots and pack up some Fat Tire cans!

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New Belgium Men’s Enjoy the Ride Fort Collins T-shirt

Enjoy life’s ride and boast some Fort Collins pride in this tee. Perfect for those who like easy drinking or adventurous days and fun campfire nights.

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New Belgium Men’s Enjoy the Ride Asheville T-shirt

Enjoy life’s ride and boast some North Carolina pride in this tee. Perfect for those who like easy drinking or adventurous days and fun campfire nights.

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New Belgium® Wood Foeder Men’s Tee Shirt

Release your inner craft beer nerd love and pay homage to the regal oak foeders and barrels that make sour beers so delicious with this ultra-soft t-shirt. A tribute to our New Belgium® Wood Aged Specialty Beers and our Foeder Forrest.

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New Belgium Men’s Vintage Patch Pocket T-shirt

Decorated with a vintage take on New Belgium graphics, this tee is the perfect way to approach your week or weekend with a comfortable edge.

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New Belgium Frisbee

This 175gm Frisbee features New Belgium.

$10.00
4 Available
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New Belgium® Small Bottle Opener

Consider this your must-have key chain accessory.

$5.00
2 Available
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New Belgium® Large Blade Opener

Consider this your bartending opener of choice.

$10.00
9 Available
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New Belgium Sticker

Love New Belgium and want to tell the world with something you can put anywhere? If yes, this sticker is for you! We love you, too.

$2.00
49 Available
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Men's Bottlecap T-Shirt

This 100% cotton T-Shirt features a New Belgium bottle cap logo.

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Women's Bottlecap T-shirt

This 100% cotton T-Shirt features a New Belgium bottle cap logo.

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New Belgium Pint

Drink in style with this 16-oz pint glass featuring New Belgium, a 100% employee-owned craft brewer.

$5.00
467 Available
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Tap Handle

This New Belgium tap handle base allows you to choose your favorite beer for display.

$45.00
14 Available
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New Belgium 64 Klean Kanteen Growler

This double-wall vacuum-insulated 64 oz growler with a 100% stainless 18/8 food grade interior is inspired by our 25th Anniversary.

$69.00
16 Available
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New Belgium Glass Growler

Take 64oz of your favorite beer home in this glass growler featuring New Belgium.

$24.00
11 Available
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Fat Tire Hat

Adjustable snapback.

$26.00
32 Available
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New Belgium Casual Socks

These socks are a nod to both of our homes - Fort Collins, CO, and Asheville, NC.

$15.00
2 Available
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Men's Carhartt Hooded Sweatshirt

Warm and durable hooded sweatshirt featuring New Belgium.

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New Belgium 32oz Klean Kanteen Bottle

Old Belgium meets New Belgium in this double-wall vacuum insulated growler with a 100% stainless 18/8 food grade interior.

$49.00
47 Available
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Men’s Voodoo Ranger T-Shirt

Colorful, mysterious and hilarious, Voodoo Ranger is the star of this tee shirt.

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Women’s Voodoo Ranger Tank Top

Colorful, mysterious and hilarious, Voodoo Ranger is the star of this tank top.

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Voodoo Ranger Flat Brim Hat

Few things in life compare to the perfect hat.

$26.00
34 Available
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Men’s Fort Collins T-Shirt

Boast some Colorful Colorado pride in this tee from Bella Canvas.

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Women’s Fort Collins Tee Shirt

Boast some Colorful Colorado pride in this cotton/modal blend tee from Alternative Apparel.

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Men's Asheville T-Shirt

Boast some North Carolina pride in this tee from Bella + Canvas.

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New Belgium Pin

You need more flare! And this is just the piece for you.

$8.00
45 Available
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Voodoo Ranger Pearl Izumi Bib Shorts

We love bikes, we love beer and we love bike beer gear.

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Tap Topper

Interchangeable toppers for your New Belgium tap handle allow you to show off your favorite New Belgium beer brands.

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Fat Tire Pint

Drink in style with this 16-oz pint glass featuring Fat Tire, the American craft beer icon.

$5.00
684 Available
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Fat Tire Hot Sauce

For those who like things hot and saucy, we've got the perfect amount of spice for you in our Fat Tire Hot Sauce.

$7.00
12 Available
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Women’s Asheville Tee Shirt

Boast some North Carolina pride in this cotton/modal blend tee from Alternative Apparel.

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Voodoo Ranger Tacker

Legitimize your man cave, femme den, garage or home bar with this Voodoo Ranger metal tacker.

$16.00
27 Available
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New Belgium Tacker

Legitimize your man cave, femme den, garage or home bar with this New Belgium bottle cap shaped metal tacker.

$24.00
8 Available
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Specialty Stem Glass

Sophisticated, refined and beautiful, this stemware is the best way to enjoy our specialty beers.

$12.00
50 Available
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Fat Tire Globe Glass

16 oz Fat Tire Globe Glass

$7.50
1191 Available
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New Belgium® Lip Balm

Keep those lips primed for beer drinking! With a blend of sunflower oil and beeswax, this all organic, citrus flavored lip balm will please your pucker and keep your lips moisturized.

$3.50
111 Available
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New Belgium® Beer Tray

Impress your guests! Great as a serving piece or as wall décor, this colorful, fully decorated aluminum tray is a light-weight crowd pleaser.

$24.00
4 Available
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Old Aggie® Tap Handle

We've teamed up with Colorado State University to create Old Aggie®, a signature lager, crafted as a tribute to CSU and Fort Collins heritage.

$48.00
7 Available
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Fat Tire® Sunglasses

Sweat it out in style with these custom designed Fat Tire® wayfarers.

$10.00
135 Available
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Hemperor HPA® Pint

Hops + hemp unite as best buds! A tribute to The Hemperor Hemp Pale Ale, this pint glass is a great way to drink this signature craft beer, while paying homage to the mighty hemp plant and its many uses - tasty beer being one.

$5.00
376 Available
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Hemperor HPA® Tap Handle

Hops + hemp unite as best buds! A tribute to Hemperor Hemp Pale Ale, this tap handle is a great way to show your craft beer love, while paying homage to the mighty hemp plant.

$44.00
6 Available
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Hemperor HPA® Men’s Shirt

Hops + hemp unite as best buds!

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Hemperor HPA® Women’s Shirt

Hops + hemp unite as best buds! A tribute to The Hemperor Hemp Pale Ale, this super soft shirt, made from a hemp, organic cotton and viscose blend, and screen printed with our iconic Hemperor art.

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The Hemperor Hat

Made from a hemp blend and embroidered with our iconic Hemperor® character.

$26.00
103 Available
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Colorado Pint Glass

$5.00
118 Available
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New Belgium® Wood Foeder Women’s Tank Top

Release your inner craft beer nerd love and pay homage to the regal oak foeders and barrels that make sour beers so delicious with this ultra-soft t-shirt. A tribute to our New Belgium® Wood Aged Specialty Beers and our Foeder Forrest.

More Info

Fat Tire® Bike Jersey

We love bikes, we love beer and we love bike beer gear. This Club Fit jersey, made by Vomax, allows you to hit the road, mountains or Cyclocross track with style. Full color Fat Tire® graphics make this authentically and nostalgically New Belgium®.

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New Belgium Oak Barrel Pin

A tribute to our New Belgium® Wood Aged Specialty Beers and our Foeder Forrest.

$8.00
41 Available
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New Belgium Oak Barrel Bandana

Perfect for a choice way to pay homage to the regal oak foeders and barrels that make sour beers so delicious.

$5.00
89 Available
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Fat Tire Knit Beanie

Winterize your craft beer love. The perfect staple in your winter wardrobe.

$30.00
17 Available
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New Belgium Bike Bell

Emit a clear sound to others to let them know your presence. Ride on… and don’t forget your New Belgium Bike Bell!

$14.00
261 Available
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New Belgium Bicycle® Card Deck

Made by a company rich in bicycling and card playing tradition, we designed these cards with nights under stars, smiles with friends, family gatherings and sleight-of-hand Uncle Bobs in mind.

$7.00
19 Available
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Glass Pitcher

Made of thick crystal clear glass, the New Belgium Glass Pitcher is the perfect way to serve beer.

$18.00
6 Available
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