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Colorado Artist Wins New Belgium Bike Competition and Awards $5,000 to Outdoor Alliance

Brinkley Messick’s custom paint and leather designs on a New Belgium/Detroits Bike cruiser captured the western spirit and gained love and appreciation from fans, making him the winner of New Belgium’s Art Bike competition. Brinkley is one of twelve artists who competed against one another for the opportunity to award $5,000 to their charity of choice. To compete, the artists each received an unpainted New Belgium/Detroit Bike cruiser to use as a blank canvas. The artists then turned the bikes into functional pieces of art. After about two months of working on the bikes, and one month of voting, Brinkley came out on top. His bike is now destined to be displayed at New Belgium’s new brewery i...
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How to drink through a fall Folly Pack

Take a look at our fall Folly Pack that's out on shelves right now. You've got the super-sessionable Blue Paddle Pilsener. You've got the hoppy Ranger IPA. You've got our cult-fave 1554. You've got New Belgium's flagship Fat Tire. Then, to top it off, we brought back one of our Belgian-style India Pale Ale Belgo. With all this delicious beer, you might be wondering, "But how should I make my way through the pack?" Answer: Anyway you want. But, if you're looking for a little advice, here are a few tips to get you going. Which type of Folly Pack drinker are you? THE GRAB ME A WHATEVER Hey, life’s just a series of barely controlled chaotic events strung together for the enjoyment of the ...
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Thursday Night Sports Ball Bingo

Yep, football is BACK! And what better way to open the season than with a rematch of last season's NFC and AFC champs, who are from North Carolina and Colorado, respectively. You know who else is from North Carolina and Colorado? WE ARE! That's why we're taking a special interest in tonight's game — so much so that we made our own, and want you to play it too. Hit the link to download our Thursday night game bingo cards, and join us in cheering for both teams while tossing back a New Belgium.
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