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Do this: 50 ways to make BIG GAME 50 50-times better

The headline says it all. Want to improve your game day experience? Follow this guide and you'll find game time bliss.  Check out New Belgium’s official BIG GAME 50 Ad Pair these snacks with these New Belgium beers Ponder this important question: What it New Belgium beers played football? Play the New Belgium BIG GAME Bingo Game Watch New Belgium Colorado and New Belgium North Carolina debate who will win the BIG GAME. Chill out, slow down, and crack open a Fat Tire. Keep a steady hand throughout the game by drinking the low-ABV, super-sessionable Slow Ride Session IPA. Check out the New Belgium North Carolina crew goofing off outside Bank of America Stadium. Heck, check out our en...
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Eat this: New Belgium’s favorite BIG GAME beer and food pairings

The BIG GAME is almost upon us, and while the Broncos and Panthers finalize their game plan, we’re finalizing our beer-and-food pairing game plan. After all, S*P*R Bowl Sunday isn’t Super without a spread of delicacies paired with a fridge of tasty New Belgium beers. So, we hit up some co-workers to ask, “What’s your favorite BIG GAME beer and food pairing?” Here’s what they had to say: LINDSAY BARR Sensory Specialist “Lil’ smokeys and 1554!  YAY!” Plus, this special tip: “Ranger with anything salty makes the bitterness seem less dramatic because salt suppresses bitter. So that’s a fun flavor trick.” TANYA VICTOR Sales Talent Development Coordinator “Spicy, citrus cocktail shrimp w...
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What if New Belgium beers played football?

With the Super Bowl almost upon us, and split loyalties causing quite the schism throughout the company (we’re headquartered in Fort Collins, Colo. [Go Broncos!] but also have a new brewery in Asheville, N.C. [Go Panthers!]), we found a unifying topic everyone at New Belgium can get behind: If our year-round beers were football players, which positions would the play? This is serious business, so we took some serious time to figure it out. Fat Tire Quarterback The stalwart, reliable leader who has called the shots since we first opened in 1991. Fat Tire’s watched the landscape of the game change dramatically over the years, and has been a pillar of strength during that evolution. It alwa...
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