For more than 30 years, we’ve prioritized advancements towards equity and inclusion as a central component of New Belgium’s unique Human Powered Business model, which is based on the idea that coworkers drive the company forward, and in return the business puts coworker and community wellbeing at the center of everything we do – leading to greater business success over time.
Co-founded by a social worker in 1991, New Belgium has spent three decades pioneering a people-centered business model called Human-Powered Business based on the idea that coworkers drive the business forward, and in return the business puts coworker and community wellbeing at the center of everything we do. We’re a certified B Corporation; employed the first Diversity and Inclusion Specialist in the craft beer industry in 2019; is an active member of the Human Rights Campaign Business Coalition for the Equality Act, ; advocatinges against discriminatory public policy; and received a perfect score of 100% on HRC’s corporate equality index Best Places to Work for LGBTQ Equality in 2021 – the first craft brewery to do so. Internally, New Belgium also supports a range of affinity groups promoting community, connection, and amplifying coworker voices, and has long adopted a scalable philanthropy model that prioritizes investment in marginalized communities. In 2022, New Belgium launched a DEI Coworker Council, comprised of coworkers representing diverse identities and job functions across the company. The Council has a direct voice with executive leadership and advises on the DEI strategy, coworker and customer experiences, brand expression, and more.
Bell’s work in diversity, equity, and inclusion spans over 30 years of working to foster, engage and empower a diverse workforce and community. Bell’s has been the presenting sponsor of Kalamazoo Pride since 2013, and Bell’s co-workers have been seeking to amplify underrepresented voices through beer since the first iteration of their co-worker brew series in 2019. This twice annual series celebrates the individual experiences and identities of their coworkers including, but not limited to, LGBTQ+, Veterans, and Black and Latino/a/x coworkers. Together with New Belgium, the combined company is prioritizing this work by adopting Human-Powered Business practices across the newly expanded business.