People are at the heart of New Belgium – and always have been. We embrace our coworkers and support full and meaningful lives for them, their families, and our communities. We define wellbeing comprehensively to include economic/financial, social, environmental as well as physical health. As we’ve grown (1,300 coworkers and counting), we’ve only strengthened our investments in the people who power our business, with practices like total financial transparency, pay equity initiatives, 100% paid health insurance premiums for every coworker, an on-site Wellness Center with full-time physician for coworkers and their families, and more. In turn, the people who power our business have only strengthened their commitment to keeping the company healthy and strong.

From the beginning, we’ve focused on our superpower – making great beer, and doing it responsibly. Our coworkers are skilled experts, with talents honed over time, who take pride in their craft. Becoming one of America’s largest and fastest-growing craft breweries has only increased our ability to invest in innovation and quality. Over the years, we’ve won 34 medals at the Great American Beer Festival – starting with a Gold for our original Abbey Ale in 1993, and most recently winning Gold for our Trippel in 2021. Our team started making sours way back in 1999, and now operate the largest sour beer program in the United States.

We believe business should be a force for good. That’s why we push forward solutions to the biggest social and environmental challenges of our time. This means taking a long-term view of success and the belief that building value for our communities and our planet is equally important as generating shareholder value. As a certified B Corporation since 2012, our commitment to social and environmental accountability starts at the foundation of our corporate structure. From there, we use every tool at our disposal – including a leading climate action plan, a scalable philanthropy model, vocal advocacy in the policy arena, and a long tradition of using our brand to mobilize customers in support of the world’s most pressing movements for change.

Having fun is central to our business. It allows for work to be a space that drives meaning and connection, while building an inclusive culture that invites coworkers to be themselves and champion one another. We encourage people to take risks, push boundaries, and let their freak flags fly because ideas that change the world rarely come from a textbook or follow a straight line. At New Belgium, every coworker receives a custom bicycle on their one-year anniversary, and at 10- and 20-year anniversaries we give everyone a paid sabbatical to recharge and pursue other passions. We’ve always approached culture intentionally – a strong organic community of good people who each bring their own unique experiences mixed with programs and traditions that give us time to have fun together and a strong sense of shared purpose.