Giving Back

Every beer you buy gives back.

Our breweries are strongly rooted in community. Since 1991, we've donated more than $31 million to help solve the world’s most pressing challenges. We work with nonprofits across the country to positively impact communities where we do business, to give back to those who have supported us along the way, and to advocate for a future that's bright for all.

Grant Program

Partnering with nonprofit organizations and community involvement have always been a significant part of New Belgium's ethos. In the early 90’s we put our money where our hearts were and set aside $1 for every barrel of beer sold to donate to nonprofit organizations in communities where our beer was distributed. Today we've donated more than $31 million to help solve the world’s most pressing social and environmental challenges through grants and other giving initiatives.

• Purpose
  The purpose of the program is to serve and connect with the communities where we sell our beers. We want to cultivate relationships and support those making an impact. Our program has had several focus areas over the decades including youth environmental education; sustainable agriculture; smart growth and climate; water conservation and restoration; social equity; bicycle advocacy; sustainable transportation; the arts; and substance abuse support. New Belgium Brewing Company is incredibly proud of our partnerships and the achievements of our grantees across the country.
• Large Grants
  Large grants allow us the opportunity to deepen relationships with organizations we've worked with over time and expand our impact on causes we care about. Our Large Grant Program focuses on: Climate Action, Water Stewardship (with emphasis on our home watersheds), Alcohol Responsibility, Identity, Equality, + Rights, and supporting our hometowns' Thriving Communities. Large grants are by invitation only. Thank you for your understanding.
• Grassroot Grants
  Grassroot grants ensure our funds engage individuals at the community level. Funding decisions are made by our corporate social responsibility team and coworker grants committee. This inter-departmental group, open to all coworkers, researches, reviews and allocates funds to worthy organizations doing important work across our areas of focus.

In-kind Donations

We at New Belgium love to get involved in our communities and are honored to support organizations with in-kind donations. Some of the most interesting people we meet are through community events and outreach.

• Who do we give to?
  We care about preventing catastrophic impacts of climate change and increasing bicycle ridership. We care about preserving miles of water and acres of land. We care about equal opportunity for all to access the outdoors. As such, we look for opportunities to support organizations that share these interests. In addition, we are continually inspired by our coworkers' passions and do what we can to support the myriad causes they give their time to champion. While we would like to support all that is good and worthy, please understand that because of demand, we often must decline.
• Who don't we give to?
  Because our support is cause-related and most of it goes to 501c3 nonprofit organizations, the following will be declined: teams, athletes, bands, sponsorships and financial solicitations. Often times queries of this nature aren't considered charitable and do not align with our giving program.
• Where do we give?
  We focus our in-kind giving in our home states of Colorado and North Carolina. Out of state requests will be declined. Donations are coordinated for local pick up at one of our brewery locations in Fort Collins, CO or Asheville, NC.
• What do we give?
  Beer, of course! We also give swag, merch, gear and tours. This can range from small items such as stickers and bottle openers to gift packs valued at $50 to $250 featuring selected gear from the tasting room shops. Occasionally, private tours are donated and valued at $200 to $650 and 10 to 25 spots depending on the tour. Open requests for bicycles are not a part of the In-Kind Donations Program.
• When to apply?
  Beer: You must apply AT LEAST 60 DAYS IN ADVANCE to be considered. Merchandise/Tours: You must apply AT LEAST 30 DAYS IN ADVANCE to be considered. Please do not apply if your request does not meet these timing requirements.
• How to apply
  If your request fits these guidelines, please continue to the application below. Requests that fall outside the guidelines will be declined. When you’ve submitted your request, we will send you a quick email to confirm we received it. We aim to provide a reply within three weeks of receiving the application.
• Questions?
  Please reach out to nbbgives@newbelgium.com.

Beer Scouts Volunteer Program

The Beer Scouts are New Belgium coworkers who are passionate about social, environmental and cultural change. Throughout the year we sponsor volunteer events that engage our coworkers, like-minded businesses and New Belgium beer drinkers to give back and inspire positive change.

• Commitment to Community
  Coworkers are encouraged to dedicate the precious gift of time to causes they are passionate about. To support this, New Belgium rewards coworkers 1 hour of paid time off for every 2 hours of volunteer work.
• By the Numbers
  Coworkers volunteered 3,500 hours in 2022. That's an estimated $104,825 worth of community impact!
• Volunteers on Vacation
  Many of us spend our free time paying it forward and some of us dedicate vacations to a good cause. New Belgium offers up to $500 per coworker who participates in a volunteer vacation. Funds can be used to offset travel, lodging and other fees.

COWORKER ASSITANCE FUND

In 1991 we committed to doing business in a different way and showing up as a force for good in the world. In the truest sense of that commitment, we take care of one another. Our high involvement culture ensures that wealth, opportunity, and responsibility are shared among the people who pour themselves into making New Belgium successful. With that spirit, we established the New Belgium Coworker Assistance Fund. It was created by coworkers to provide financial support to those who need assistance due to personal hardship or catastrophic disaster.

1% for the Planet

In 2008 New Belgium was the first brewery to join 1% for the Planet. More than 10 years later, Fat Tire Amber Ale remains committed to ensuring the future of our only home. 1% for the Planet certifies that at least 1% of Fat Tire Family sales and Mountain Time Lager sales go directly to nonprofits working to protect our shared resources.

Learn more about creating a legacy and becoming a member of 1% for the Planet.