2022 NBB Bike Sweepstakes

Complete Official Rules




  1. ELIGIBILITY: The 2022 NBB Bike Sweepstakes (“Promotion”) is offered and open only to legal residents of the 50 United States and DC who are age 21 or older at time of entry. Void in all other locations and where prohibited. Employees, officers and directors of New Belgium Brewing Company (“Sponsor”) and those entities involved in the preparation of materials or administration of this Promotion and each of their respective parents, affiliated companies, subsidiaries, licensees, and divisions (collectively referred to herein with Sponsor as the “Promotion Entities”); suppliers, distributors, or retailers of alcohol-beverage products, and their immediate family members (spouse, siblings, children and parents); and those living in the same household as such individuals (whether or not related) are not eligible to enter.


  1. PROMOTION PERIOD: Promotion starts on or about 12:00:01 am Mountain Time (“MT”) on March 14, 2022 and ends 11:59:59 pm MT on October 16, 2022 (“Promotion Period”). All time referenced herein is Mountain Time. Sponsor’s clock is the official time keeping device for the Promotion.


  1. HOW TO ENTER: There is one way to enter: Website: During the Promotion Period, access http://www.newbelgium.com/contests/BIKE (“Website”) or scan the unique code on the Promotion materials to access the Website. Once you have accessed the Website, follow the online directions to register and submit an entry (“Website Entry”). Only those Website entries submitted during the Promotion period with valid state and date of birth will receive one entry into the applicable sweepstakes drawing.

LIMIT ONE ENTRY per person/telephone number, regardless of the method of entry. You may enter by one method only. All entries become the property of Sponsor and will not be returned. Promotion Entities assume no responsibility for lost, late, incomplete, inaccurate, stolen, misdirected, postage due, or illegible entries; nor for any computer, telephone, cable network, electronic, or Internet hardware or software malfunctions, failures, connections, or availability, or garbled, corrupt, or jumbled transmissions; nor service provider, Internet, Web site, user net accessibility or availability, traffic congestion, or any technical error; nor for unauthorized human intervention, human error, or the incorrect or inaccurate capture of entry or other information; nor for the failure to capture any such information. Multiple entries from the same person or telephone number will be disqualified. Any attempt by any person to obtain more than one entry by using multiple/different phone numbers, accounts, devices, physical addresses, email addresses, identities, registrations, or any other methods will void that person’s entries and may result in disqualification from this Promotion and any current or future promotions offered by the Sponsor, in Sponsor’s sole discretion. Use of any automated system or software applications that enable users to create multiple or temporary accounts to participate in or to redeem prizes from this Promotion is prohibited and may result in disqualification from this Promotion and any current or future promotions offered by the Sponsor. In the event of a dispute as to any entry, the “Authorized Account Holder” of the phone number or email address associated with the account at time of entry will be deemed to be the entrant. The Authorized Account Holder is the natural person assigned a phone number by the wireless telecommunications carrier, phone service provider, Internet access provider, online service provider, or other organization responsible for assigning phone numbers. Each potential winner may be required to show proof of being an Authorized Account Holder.


  1. SELECTION OF WINNERS: Sponsor will conduct one national drawing on or about October 21, 2022, from all eligible entries received during the Promotion Period. 10 Grand Prize winners will be selected during the drawing. Odds of winning depend on the number of eligible entries received for the drawing. All entries and participation in this Promotion shall be governed by these Official Rules and the decisions of the judges and Sponsor, whose decisions shall be final, binding, and conclusive on all matters. The potential winners will be contacted by telephone or text at the telephone number provided at the time of entry within five business days after the drawing. You are not a winner until Sponsor has verified your eligibility and compliance with these Official Rules. Potential prize winners may be required to complete, have notarized, and return an Affidavit of Eligibility, Liability Release, and (where legal) Publicity Release within seven calendar days of notification or attempted notification. Sponsor will make one attempt to notify the potential winners, who will have 24 hours to respond. If Sponsor is unable to contact a potential winner; a potential winner fails to respond to a notification attempt within 24 hours; a potential winner fails to timely return or properly complete the above-described release documents; a prize notification or any prize is returned as non-deliverable; or a potential winner is not eligible or does not comply with these Official Rules, prize forfeiture will result, and an alternate potential winner may be selected. If a winner for any prize cannot be confirmed within 30 days of the drawing date, then the prize will not be awarded.


  1. GRAND PRIZE (10)/APPROXIMATE RETAIL VALUE (ARV): Each Grand Prize consists of a Limited Edition 2022 New Belgium Brewing Bicycle. ARV of each Grand Prize: $599.

Sponsor reserves the right to substitute a prize of equal or greater value. Prizes are not redeemable for cash. No substitution or transfer of prizes will be permitted except at Sponsor’s sole discretion. All federal, state, and local taxes and other fees associated with prize receipt and use are the sole responsibility of the winner. At Sponsor’s discretion, winner may be required to pick up their prize at a specified location within a reasonable time period (as determined solely by Sponsor), or prize may be mailed to winner approximately 60 days after the end of the Promotion Period to the address provided by winner at time of prize acceptance. 


  1. GENERAL: By participating, participants agree to abide by and be bound to these Official Rules and the decisions of Sponsor, which are final and binding in all respects. If a potential winner fails to timely return or properly complete release documents (as described herein), or if a prize notification or any prize is returned as non-deliverable, or if potential winner is not eligible or does not comply with these Official Rules, prize forfeiture will result, and an alternate potential winner may be selected. BY PARTICIPATING, PARTICIPANTS AGREE TO RELEASE, DISCHARGE, AND HOLD HARMLESS THE SPONSOR, PROMOTION ENTITIES, ANY RETAILER AT WHICH THE PROMOTION IS ADVERTISED OR AT WHICH PARTICIPANTS MAY ENTER, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, INDEPENDENT CONTRACTORS, REPRESENTATIVES, AND AGENTS FROM AND AGAINST ANY AND ALL ALLEGED OR ACTUAL CLAIMS, ACTIONS, DEMANDS, LOSSES, SETTLEMENTS (WHETHER OR NOT LITIGATION IS COMMENCED), LIABILITIES, DAMAGES OF ANY KIND WHATSOEVER EXISTING NOW OR ARISING IN THE FUTURE (INCLUDING, WITHOUT LIMITATION, BODILY INJURY, PERSONAL INJURY, DEATH, DISABILITY AND PROPERTY DAMAGE), AND COSTS AND EXPENSES (INCLUDING, WITHOUT LIMITATION REASONABLE ATTORNEYS’ FEES, COURT COSTS, SETTLEMENT, AND DISBURSEMENTS), DIRECTLY OR INDIRECTLY ARISING NOW OR IN THE FUTURE IN WHOLE OR IN PART OUT OF ACCEPTANCE, POSSESSION, USE, OR MISUSE OF A PRIZE, PARTICIPATION IN ANY CONTEST- OR PRIZE-RELATED ACTIVITY, ACCESS TO WEB SITE, OR PARTICIPATION IN THIS PROMOTION. By entering or accepting a prize, participants and winner hereby consent to the lawful use by Sponsor (and its authorized third parties) of their name, hometown, and biographical information in any and all media now known or hereafter developed worldwide, and on the Internet and World Wide Web, without additional compensation and without the right of review, notification, or approval.


  1. LIMITATIONS OF LIABILITY: Promotion Entities are not responsible for injury or damage to participants’ or to any other person’s computer related to or resulting from participating in this Promotion or downloading materials from or use of any website. If for any reason the Promotion is not capable of running as planned by reason of but not limited to infection by computer virus, worms, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which Sponsor deems, in its sole opinion, could corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion or any part thereof and select the winner from entries received prior to the action or as otherwise may be deemed fair and equitable by Sponsor. Promotion Entities shall not be liable to winner or any other person for failure to execute the Promotion, or supply a Prize or any part thereof, by reason of any act of God, any action(s), regulation(s) order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any similar or dissimilar event beyond their reasonable control.

In no event will Promotion Entities, their parents, affiliates, subsidiaries and related companies, their advertising or promotion agencies, or all their respective officers, directors, employees, independent contractors, representatives and agents, be responsible or liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of participation in the Promotion, Promotion/Prize related activities, access to, and use of, any participating Internet site(s), or the downloading from or printing of material downloaded from said site(s). Without limiting the foregoing, the prizes and everything on said site(s) are provided “AS IS” without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, and non-infringement. Some jurisdictions may not allow the limitations or exclusion of liability for incidental or consequential damages or exclusion of implied warranties.

THIS PROMOTION IS GOVERNED BY THE LAWS OF THE STATE OF COLORADO WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Promotion, participant agrees that any and all disputes, claims and causes of action arising out of or connected with this Promotion or the prize awarded shall be governed by the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules, and that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, exclusively before a court in Colorado having jurisdiction. Further, in such dispute, under no circumstances will participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental or consequential damages, including attorneys’ fees, other than participant’s actual out of pocket expenses (i.e., costs associated with entering this Promotion), and participant further waives all rights to have damages multiplied or increased.


  1. PRIVACY STATEMENT: Sponsor’s use of your personal information provided during entry is subject to Sponsor’s Privacy Policy found at www.newbelgium.com.


  1. WINNERS LIST: For the names of the prize winners, mail a self-addressed, U.S. postage stamped envelope to: 2022 NBB Bike Sweepstakes Winners’ List Request, New Belgium Brewing Company, 500 Linden Street, Fort Collins, CO 80524, for receipt by December 1, 2022.


  1. SPONSOR: New Belgium Brewing Company, Fort Collins, CO 80524.

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