Grand Crew

THE CLASSIC 90-MINUTE EXCLUSIVE GROUP TOUR (Reservations Required)

Let us give you and your guests an experience all your own, on a day and time that works best for you. Your Liquid Center Representative is well versed in our 31-year history. Come hear their stories, including why we chose Asheville as our second home and sustainable efforts made to bring our Brownfield to life. Ideal for team-building activities, wedding parties, friend getaways, family reunions, or just because. Let us help you celebrate!

• Cost: $350 for up to 16 guests
• Duration: 90-minutes
• Choose your preferred date and tour time. 
• Samples of year-round and rare offerings provided during the experience.
• For best results, reserve your tour two weeks or more in advance.
• Please arrive 10 minutes early to ensure you will get the full 90-minute experience.
• Tour will depart on time from our Liquid Center tasting room.
• ADA, stroller, and service dog-friendly tour route.
• Open to ALL ages. Only guests over 21 years of age may imbibe.

Make a Reservation

Behind the Scenes

A PRODUCTION GROUP TOUR (Reservations Required)

Take a deeper dive into what interests you about New Belgium and brewing processes. Your Liquid Center Representative will guide this adventure following the flow of our 31-year whimsical history and world-class beer production. You'll focus a large portion of time spent in production spaces where most guests don't have an opportunity to explore.

• Cost: $350 (8-person maximum)
• Duration: up to 150-minutes
• Samples of year-round and rare offerings provided during the experience.
• Safety glass and hearing protection provided. Closed-toe shoes are required. No exceptions.
• Tour experience includes:
• Your choice of preferred tour date and time.
• Samples of year-round and rare offerings provided during the experience.
• Deep-dive into raw material education, Belgian-inspired brewing, and our Brownfield-site reclamation. 
• Exploration of production spaces.
• A Globe glass souvenir.
• Having Fun!
• All levels of brewing knowledge welcome!
• Ideal for team-building activities, birthdays, wedding parties, weekend getaways, family reunions, or just because.
• For best results, please reserve your experience two weeks or more in advance.
• ADA-friendly tour route
• Open to ALL ages. Only guests over 21 years of age may imbibe.

Make a Reservation

GRAIN TO GLASS

A PRODUCTION ADVENTURE (Reservations Required)

Peek Behind Closed Doors and into the Heart of our Production Spaces

Take a deeper dive into what interests you about New Belgium and brewing processes. Your Liquid Center Representative will guide this adventure following the flow of our 31-year whimsical history and world-class beer production. You'll focus a large portion of time spent in production spaces where most guests don't have an opportunity to explore. This tour is intimate, interactive, and limited to just 6 people.

• Cost: $75 per person (6-person maximum) (21 and up only)
• Duration: up to 180-minutes
• Safety glass and hearing protection provided. Closed toe shoes are required. No exceptions.
• ADA-friendly tour route.
• Tour Experience Includes:
• Deep-dive into raw material education, Belgian-inspired brewing, and our Brownfield-site reclamation.  
• Sampling opportunities of both rare and year-round offerings along the experience.
• Exploration of production spaces.
• A Globe glass souvenir.
• Having Fun!
• All levels of brewing knowledge welcome!
• Your tour will depart on time from our Liquid Center tasting room. If you arrive late, you may be excluded, without a refund. :-(
• Please arrive 10-minutes early to ensure you will get the full 180-minute experience. 

Make a Reservation