Asheville

BOOK A TOUR

Tour Details


Craft your own adventure with us! We offer a wide variety of experiences of our brewery, click through the tabs below to explore.

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ADDRESS

21 Craven Street
Asheville, North Carolina 28806

HOURS

Open Daily 12-8 PM; Fri. & Sat. 9PM
November 15th, 2022 - 12-6PM (early closure)
November 16th, 2022 - CLOSED
November 24th, 2022 - CLOSED
December 24th & 25th, 2022 - CLOSED
December 31st, 2022 - 12-6PM (early closure)

  • Tour Teaser
  • The Classic
  • Grand Crew
  • Behind the Scenes
  • Grain to Glass
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45 Minutes, Free

TOUR TEASER

  • Cost: FREE!
  • Duration: 45-minutes
  • A guided tour of our beautiful Brewhouse, includes a sample of world-class beer, and a ticket to ride the slide.
  • Tickets are available day of on a first-come, first-serve basis
  • Open to people of ALL ages. Only those 21+ may imbibe.
  • ADA, stroller, and service dog friendly tour route.
  • Offered*:
    • Monday-Thursday: 2:00pm, 3:00pm & 4:00pm 
    • Friday- Sunday: 1:00pm, 2:00pm, 3:00pm, 4:00pm & 5:00pm

 

 

*Tour times are subject to change

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90 minutes, $20 per ticket

THE CLASSIC TOUR

Your Liquid Center Representative is well versed in our 31-year history. Come hear their unique stories, including why we chose the Asheville community as our second home and sustainable efforts made to reclaim our Brownfield site. This experience will deeper connect you with our Belgian-inspired roots, Brewing Department, Quality Assurance Labs, and Packaging Hall.

  • Enjoy a guided flight of year-round and rare offerings over the 90-minute experience.
  • Tour will depart on time from our Liquid Center tasting room.
  • ADA, stroller, and service dog friendly tour route.
  • Open to ALL ages. Kiddos up to 5 years of age are free and do not require a ticket. Only guests over 21 years of age may imbibe.
  • Reservations encouraged.
Reserve Tickets
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90 Minutes, $350 for up to 16 guests

Grand Crew Private Tour

Let us give you and your guests an experience all your own, on a day and time that works best for you. Your Liquid Center Representative is well versed in our 31-year history. Come hear their stories, including why we chose Asheville as our second home and sustainable efforts made to bring our Brownfield to life. Ideal for team-building activities, wedding parties, friend getaways, family reunions, or just because. Let us help you celebrate!

Learn More
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COMING SOON

BEHIND THE SCENES

Take a deeper dive into what interests you about New Belgium and brewing processes. Your Liquid Center Representative will guide this adventure following the flow of our 31-year whimsical history and world-class beer production. You'll focus a large portion of time spent in production spaces where most guests don't have an opportunity to explore.

Learn More
avl grain-mobile.jpg
COMING SOON

GRAIN TO GLASS

Take a deeper dive into what interests you about New Belgium and brewing processes. Your Liquid Center Representative will guide this adventure following the flow of our 31-year whimsical history and world-class beer production. You'll focus a large portion of time spent in production spaces where most guests don't have an opportunity to explore. This tour is intimate, interactive, and limited to just 6 people.

Learn More

 

Grand Crew

THE CLASSIC 90-MINUTE EXCLUSIVE GROUP TOUR (Reservations Required)

Let us give you and your guests an experience all your own, on a day and time that works best for you. Your Liquid Center Representative is well versed in our 31-year history. Come hear their stories, including why we chose Asheville as our second home and sustainable efforts made to bring our Brownfield to life. Ideal for team-building activities, wedding parties, friend getaways, family reunions, or just because. Let us help you celebrate!

  • Cost: $350 for up to 16 guests
  • Duration: 90-minutes
  • Choose your preferred date and tour time. 
  • Samples of year-round and rare offerings provided during the experience.
  • For best results, reserve your tour two weeks or more in advance.
  • Please arrive 10-minutes early to ensure you will get the full 90-minute experience.
  • Tour will depart on time from our Liquid Center tasting room.
  • ADA, stroller, and service dog friendly tour route.
  • Open to ALL ages. Only guests over 21 years of age may imbibe.

Make a Reservation

Behind the Scenes

COMING SOON, CHECK BACK TO RESERVE YOUR TOUR
A PRODUCTION GROUP TOUR (Reservations Required)

Take a deeper dive into what interests you about New Belgium and brewing processes. Your Liquid Center Representative will guide this adventure following the flow of our 31-year whimsical history and world-class beer production. You'll focus a large portion of time spent in production spaces where most guests don't have an opportunity to explore.

  • Cost: $350 (8-person maximum)
  • Duration: up to 120-minute
  • Samples of year-round and rare offerings provided during the experience.
  • Safety glass and hearing protection provided. Closed-toe shoes are required. No exceptions.
  • Tour experience includes:
    • Your choice of preferred tour date and time.
    • Samples of year-round and rare offerings provided during the experience.
    • Deep-dive into raw material education, Belgian-inspired brewing, and our Brownfield-site reclamation. 
    • Exploration of production spaces.
    • A Globe glass souvenir.
    • Having Fun!
  • All levels of brewing knowledge welcome!
  • Ideal for team-building activities, birthdays, wedding parties, weekend getaways, family reunions or just because.
  • For best results, please reserve your experience two weeks or more in advance.
  • ADA friendly tour route
  • Open to ALL ages. Only guests over 21 years of age may imbibe.

GRAIN TO GLASS

COMING SOON, CHECK BACK TO RESERVE YOUR TOUR
A PRODUCTION ADVENTURE (Reservations Required)

Peek Behind Closed Doors and into the Heart of our Production Spaces

Take a deeper dive into what interests you about New Belgium and brewing processes. Your Liquid Center Representative will guide this adventure following the flow of our 31-year whimsical history and world-class beer production. You'll focus a large portion of time spent in production spaces where most guests don't have an opportunity to explore. This tour is intimate, interactive, and limited to just 6 people.

  • Cost: $75 per person (6-person maximum) (21 and up only)
  • Duration: up to 150-minutes
  • Safety glass and hearing protection provided. Closed toe shoes are required. No exceptions.
  • ADA-friendly tour route.
  • Tour Experience Includes:
    • Deep-dive into raw material education, Belgian-inspired brewing, and our Brownfield-site reclamation.  
    • Sampling opportunities of both rare and year-round offerings along the experience.
    • Exploration of production spaces.
    • A Globe glass souvenir.
    • Having Fun!
  • All levels of brewing knowledge welcome!
  • Your tour will depart on time from our Liquid Center tasting room. If you arrive late, you may be excluded, without a refund. :-(
  • Please arrive 10-minutes early to ensure you will get the full 150-minute experience. 

Beer soon, but first

Are you 21?

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