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This Privacy Notice for California Residents supplements the information contained in the New Belgium Privacy Policy and applies solely to all New Belgium Brewing Company, Inc. (“New Belgium” or “we” or “us”) visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this Notice.
This Notice does not apply to employment-related personal information collected from California-based employees, job applicants, contractors, or similar individuals. Please see the New Belgium Notice at Collection for CA Employees and Applicants.
Where noted in this Notice, the CCPA temporarily exempts personal information reflecting a written or verbal business-to-business communication ("B2B personal information") from some of its requirements.
Information We Collect
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”). Personal information does not include:
In particular, we have collected the following categories of personal information from our consumers within the last twelve (12) months:
CATEGORY |
EXAMPLES |
COLLECTED (YES/NO) |
A. Identifiers | Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.
|
YES |
B. Personal information categories listed in the California Customer Records Statute (Cal.Civ. Code § 1798.80(e))
|
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.Some personal information included in this category may overlap with other categories. Some personal information included in this category may overlap with other categories. | YES |
C. Protected classification characteristics under California or federal law
|
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or meal disability, sex (including gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). | YES |
D. Commercial Information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | YES |
E. Biometric information
|
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | NO |
F. Internet or other similar network activity
|
Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. | YES |
G. Geolocation data | Physical location or movements. | YES |
H. Sensory Data | Audio, electronic, visual, thermal, olfactory, or similar information. | NO |
I. Professional or employment-related information
|
Current or past job history or performance evaluations.
|
YES |
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | YES |
K. Inferences drawn from other personal information | Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | YES |
We obtain the categories of personal information listed above from the following categories of sources:
Use of Personal Information
We may use or disclose the personal information we collect for one or more of the following purposes:
Sharing Personal Information
We may disclose your personal information to a third party for a business purpose. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential, and prohibit using the disclosed information for any purpose except performing the contract. We do not sell your personal information. In the preceding twelve (12) months, New Belgium has disclosed personal information for a business purpose to the categories of third parties indicated in the chart below.
CATEGORY |
Category of Third-Party Recipients |
|
Business Purpose Disclosures |
Sales |
|
A. Identifiers | Affiliates, Service Providers and Data Aggregators | None |
B. Personal information categories listed in the California Customer Records Statute (Cal.Civ. Code § 1798.80(e))
|
Affiliates, Service Providers and Data Aggregators | None |
C. Protected classification characteristics under California or federal law
|
None | None |
D. Commercial Information | Affiliates, Service Providers and Data Aggregators | None |
E. Biometric information
|
None | None |
F. Internet or other similar network activity
|
Affiliates, Service Providers and Data Aggregators | None |
G. Geolocation data | Affiliates, Service Providers and Data Aggregators | None |
H. Sensory Data | None | None |
I. Professional or employment-related information | Affiliates, Service Providers and Data Aggregators | None |
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) | Affiliates, Service Providers and Data Aggregators | None |
K. Inferences drawn from other personal information | Affiliates, Service Providers and Data Aggregators | None |
Your Rights and Choices
The CCPA provides consumers (California Residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
Right to Know and Data Portability
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months (the “right to know”). Once we receive your request and confirm your identity (see Exercising Your Rights to Know or Delete), we will disclose to you:·
We do not provide these access and data portability rights for B2B personal information.
Right to Delete
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the “right to delete”). Once we receive and confirm your identity (see Exercising Your Rights to Know or Delete), we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service providers to:
We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.
We do not provide these deletion rights for B2B personal information.
Exercising Your Rights to Know or Delete
To exercise your rights to know or delete described above, please submit a request by either:
Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information. You may also make a request to know or delete on behalf of your child.
You may only submit a request to know twice within a 12-month period. Your request to know of delete must:
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.You do not need to create an account with us to submit a request to know or delete. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account. We will only use personal information provided in the request to verify the requestor's identity or authority to make the request.
Response Timing and Format
We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please contact New Belgium by calling our main line, (970) 221-0524.
We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.
If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
Changes to Our Privacy Notice
We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Website and update the notice's effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.
Contact Information
If you have any questions or comments about this notice, the ways in which New Belgium collects and uses your information described here (and in the New Belgium Privacy Policy), your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
Phone: (844) 977-1301
Website: www.newbelgium.com
Postal Address:
New Belgium Brewing Company, Inc.
Attn: CCPA Compliance
500 Linden Street
Fort Collins, CO 80524
Revision History: 12/2020; 1/2021; 12/2022
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