Every year during Pride month, we're inundated with rainbow-colored logos and flags displayed by corporations large and small. But what's behind the rainbows?
Behind companies’ outward support for Pride, there's a wide spectrum of commitment to LGBTQ+ people and their rights – from businesses using every tool at their disposal to champion LGBTQ+ equality to those doing little more than showing solidarity because it sells.
It's time for Rainbow Washing to end. As consumers, coworkers, and citizens, we can all play a role in harnessing our economic power to support those companies celebrating Pride properly – with tangible, impact-driven, year-round investments in progress toward equality for LGBTQ+ people.
To build this guide, we started with standards to which we strive to hold ourselves, and also relied on the expert input of the Equality Federation as well as New Belgium’s own LGBTQ+ coworkers and allies.