It's not a job, it's your life
Amazingly, nine out of 10 employees would choose to work for a company that shares their values over one that pays them more. That’s pretty inspiring – and it speaks both to the depth of our social and environmental crises, and to the optimism and personal empowerment people are feeling around the belief that business can be a force for good in this crazy world.
But how can we align our values with our work? Every company these days makes claims about sustainability, climate action, worker treatment, and social impact. Sometimes those claims represent real, meaningful commitments toward a better future for all. But sometimes, they don’t.
The trick is telling them apart, if you’re searching for a new job. Or, if you’re already employed, knowing how you can create change from within (it’s possible, as we’ve discovered at New Belgium time and time again).
You've come to the right place
At New Belgium, we’ve spent three decades pioneering a business model we call Human-Powered Business, which recognizes that our coworkers drive our business forward, and in return we work hard to invest deeply in the wellbeing of our coworkers and our communities in everything we do.
We’re not perfect – or even close. But this model guides our work every day. And it can also be used as a tool for all of us to make informed decisions about the businesses and brands we support. Especially those to which we give 40+ hours a week, not to mention our passion, our energy, and our brainpower.
This site is full of resources to help guide you in doing your part as a coworker or employee to build a more prosperous, equitable, and human-powered future.
Check out the always-growing list of articles below and let us know what you’d like to know that we’re missing HERE.